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Fashion Industry: Ready To Face The Future

2011-11-08T08:55:00.000-08:00

The fashion industry is very complicated. There are no standard fashion companies. They come from a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.

Moreover, companies functioning in the high fashion segment often face a different kind of pressure as compared to those functioning with commodity fashion goods.

All of these aspects combine to make the fashion industry one of the most complicated industry. Yet, various issues can be noticeably recognized as common across the industry.

. Consumers have the power

. Supply chains are complicated

. Product launching and delivery takes time

. Companies must be able to manage a product mix

. Inventory control maintenance is important

. Impact of the latest technology on the fashion industry

. Copyright issues for fashion designs
Consumers have more power

Today's buyers have more purchasing power then ever before and are less tolerant due to increased time pressure in today's lifestyles.

They are more aware about environmental and human rights issues and have superior quality demands. They demand a huge variety and more frequent changes in the choices available to them. Moreover, they also expect immediate availability of perfect matching set of garments and accessories in their preferred color and size combinations in the same store.

In terms of satisfying the consumer's needs, retailers are the first in line, but all companies in the supply chain are driven by the prerequisite to anticipate the expectations and requirements of their customers. From design to production and to the final sale, all members of the supply chain need to check that stores are stocked with the correct requirements when the consumer needs to buy!

The companies that are quick to respond to the consumer requirements are those that will remain profitable in an environment of rapid global competition and increasing material and operational costs.
Supply chains are complicated

The fashion industry is distinguished by global supply chains and complicated logistics. Labor and transportation costs often determine where production takes place and outsourcing of all or part of production is common. Companies throughout the industry have to deal with global sourcing problems and need to regularly evaluate their sourcing strategies.

Production work is often done across multiple places, which may be also located in different countries. Setting up of cutting, sewing, subcontracting and transportation, and the synchronization with raw material supply, is a very tedious process.

Product launching and delivery takes time

While working through the many pre production steps, including yarn or fabric selection, garment development, specification and sampling, the industry takes a long time to introduce a new product in the market.

Both, the complex nature of the supply chain and the global nature of production add to the industry's long lead times. This arrangement of long time-to-market and long lead times does not correlate with the need to react immediately to changes in customers requirements.

The ever changing seasonal and trend driven nature of the industry depicts that the product life cycles are too short. Even for cyclic demands where the life cycle may continue further, there are often small changes to design, and color or size combinations may be changed. The logistics of managing the large number of styles and maintaining stock keeping units is a difficult practice.
Companies must manage a product mix

Besides long lead times, fashion producers are stressed to constantly design and develop new product lines to maintain retailers' interest and increase consumer sales. Producers have noted that in order to maintain this speed, raised flexibility and quickness to satisfy changing customer demand, which is quicker than ever before, it is very challenging for them to judge or come out with such types of products. Gone are the days when a perfect fashion trend direction decided what consumers wore. At present, many styles are available, and with rising globalization, consumers can approach fashion news through latest media tools.

Fashion products change frequently, from hosiery and basic underwear through medium-priced high street brands, to exclusive high fashion brands. Managing brand awareness and brand loyalty is a serious task in retaining the position in the market. Margins in repetitive basic products are low, so neither a retailer nor a manufacturer can ever afford being out of stock.

Shifting to the high-end fashion sector, margins increase and sales volumes are lower, but consumers demand an ever changing range of choices, forcing the companies to produce multiple collections per year.

Many companies have to put in efforts to overcome the added challenge of arranging a mix of repetitive lines and collection-driven products, and a requirement to segment their product range and arrange the different segments in a suitable way. From design to demand planning, sourcing, production, distribution and sale, the demand of various product segments must be separately tackled if companies need to perform well.

Companies require clarity about the sector of the market they are targeting, and they have to direct their business in that way.

Inventory control management is important

Companies try to keep inventory levels at a minimum in all industries. In the fashion industry the requirement to maintain inventory levels under control is worst due to less product life cycle. In this industry, there is only one solution to sell the goods.

For collection-driven brands, the entire floor sets must be in the retail stores when these products are introduced, otherwise the chance to sell the goods is missed and obsolescence exposure is a high risk.

For the products that are frequently in demand, it is crucial that retailers and suppliers do not undergo stockouts. This part of the market does not possess the same level of brand loyalty, and customers may well be attracted to shift brands if the color and size they required is not immediately available in the stores when they need to buy.

For all companies, the balancing action of keeping inventory at the necessary level to fulfill demand, while ensuring that they are not left out with obsolete inventory, is a main problem.
Latest technological impact on fashion industry

Recently, the Burton Amp jacket, what is depicted as "the world's first and only wearable electronic jacket with an integrated Apple iPod" was introduced.

According to some fashion experts the clothes will soon turn into accessories for your gadgets. Today new technologies are much involved with clothing and apparels that you can not judge whether you are wearing technology or whether technology is wearing you?
Besides, electronics will keep decreasing in size to such an extent where we would no longer considerably need the objects to hold them. Hence, today the fashion industry is experiencing new challenges: "intelligent textiles", "smart clothes", "i-wear" and "fashion engineering" and are only a few of the trends which will transform the entire fashion industry within the next decade.

Nowadays, many new materials and technologies are applied in textiles and accessories when they are still too costly or primitive for other applications. A wide variety of electronic devices can already be made into clothes and this will rise. New fabrics are already being developed to offer power generation - by using solar power, electromagnetic, thermal and mechanical means.

The combination of high-technology into textiles, e.g. modern communication or monitoring systems or the development of new materials with new applications, has just begun, but the branch has already moved in a gigantic expansion for this sector. Particular applications for the health and security sector, e.g. clothes with extern monitoring systems, already today exist in a large quantity.

Within the coming few years, we'll see a lot more new applications in garments with latest technology. Hence, there are many designing challenges for fashion designers and engineers for making most demanding fashionable wears.

Copyright issues for fashion designs

Fashion apparel is a multi-billion dollar business that has no national boundaries due to its global existence. Designers, retailers and consumers decide their statements according to international fashion trends. In the last decade, consumer awareness of particular designers has also raised dramatically. Magazines and newspapers also cover the fashion industry as a part of their national news coverage, concentrating on the dynamic world of creative designer expressions.

The common man is very much aware about names and faces of fashion models and the designers for which they model. At present many television channels and feature films involve the fashion industry. Consumers can now identify the various types of designers and designs.

Today, many designers find inspiration from street fashion, celebrities, vintage styles and other designers' work. Even though there are possibilities of duplication in products and designs due to easy accessibility of the latest printing and computer technology, and due to appearance of the regional or traditional designs in apparels worldwide, it can not be ignored easily. It is really a challenging task to cope with this issue globally.

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How to Become a Fashion Designer - Start Off With Bratz Fashion Designer Games

2011-11-08T08:54:00.000-08:00

Most fashion designers started their dream to become one at a young age. If at your your age, you chose to do the clothes of Barbie or get yourself accessorized on way to the neighbor's house, you are initiating the fashion sense in you. But how do we start off developing our sense of arts at a very young age? Start off your career by being a Bratz Fashion Designer.

While at the older age, you may take Fine Arts to develop your fashion taste and learn the basics of geometry and arts, at your young age, you can start off by appreciating the art itself prior to deciding when to apply it to your model. One of the most exciting ways to do that is to log in at your computer and browse for dress up games! An ideal would be to find beautiful and fabulous models at the virtual world. But who would qualify? Why not have the glamorous Bratz Games help you in pursuit of your fashion designing career?

Have a vacation at the Bratz Games virtual fashion world and be a Bratz fashion designer. Appreciate their living and how they dress up! If you are not contented with their fashion statements, help them have a good and ideal style!

The Bratz Games virtual room is loaded with trendy collection of outfits and stylish dresses. Gear up with the dresses of your choice, mix and match colors and find the pair that would accentuates the assets of your model. While some may find it extravagant to match the clothing that would perfectly define the models, a simple outfit will do. You only need to find the accessories that will serve as accents to your style.

Basically, the role of Bratz fashion designer is to highlight the features of the model that would make her model flattering and gorgeous. With the aid of fashion kits, one can achieve the goal. A collection of clothing, belts, bags, make-up and shoes of course will give the glitz and glamour that every woman envies.

Being a Bratz fashion designer does not mean that you have to follow the latest craze in the fashion world definitely, what you have to do is to fit in the latest trend to the personality of the person wearing your design. Fashion design is all about personality, no more no less!

Have Chloe, Jade, Sasha and Yasmin at your makeover room and make a complete makeover for them. Match their make-up with the color of their dresses, find the perfect pumps or flats, load up with studs and silvers and make them perfectly glamorous.

Being a Bratz fashion designer at a young age let you appreciate arts while at the same time, enjoy the company of the fashion celebrities of the toy fashion world. Set the style and let others follow you! Be a Bratz fashion designer now!

Historical Groundbreakers in Fashion Design - 10 People Who Changed the Way We Dress

2011-11-07T14:38:00.000-08:00

When people dress in the morning, they probably don't think about the groundbreakers in fashion design who have influenced them, either directly or even subconsciously. But fashion would not be what it is today without these designers, tastemakers, and entrepreneurs. They've changed the way we think about clothes, the way we wear them, and the way we buy them.

Charles Frederick Worth. Considered the Father of Haute Couture, Worth was the first fashion designer to make a name for himself. Before he opened his Paris fashion house in 1858, fashion design and construction were handled by anonymous tailors and seamstresses. He was the first to display model dresses at fashion shows in which customers placed orders, rather than letting customers dictate the style of their garments. He is also credited as the first designer to put labels on his designs.

Levi Strauss. During the California Gold Rush, Strauss was a retail store owner. Gold prospectors at the time wore cotton pants that tended to rip easily, so Strauss and a tailor, Jacob Davis, created more durable pants that were reinforced by small metal rivets. Jeans were born, and the rest is fashion history.

Coco Chanel. She may be known for the "little black dress" and classic cut suits, but women can especially thank Chanel for making clothes comfortable. Opening her first shop in 1913, her menswear-inspired designs freed women from the constraining corsets and uncomfortable long dresses that were in vogue at the time, ushering in an era of modern, casual dress.

R.H. Macy. The founder of Macy's department store drastically altered the way people bought clothes when the first Macy's opened in 1958.. While consumers previously went to small, family-owned shops or general stores primarily if they needed new clothes, they went to department stores more often just to peruse the wide variety of merchandise. And if they happened to find clothing that appealed to them on display, they would then purchase it. For the first time, clothing became an impulse item.

Edith Head. From the late 40s to early 70s, eight-time Oscar winner Edith Head was the designer of choice for some of Hollywood's most well-dressed leading ladies including Grace Kelly and Audrey Hepburn. Largely because of her influence, audiences became captivated with the love affair between movie stars and fashion design - a fascination that exists to this day.

Eileen Ford. The founder of Ford Models was responsible for discovering pretty women like Cheryl Tiegs and Christie Brinkley and turning them into household names, thereby creating the concept of the "supermodel" in the 70s. Supermodels have come to define American beauty - the way we aspire to look and dress.

Richard Blackwell. When Mr. Blackwell first published his "Worst Dressed List" in 1960, he pretty much invented the notion of "what not to wear." His biting remarks of stars' fashion sense, or lack thereof, created a cottage industry of fashion criticism, eventually leading to today's red carpet commentaries and post-awards fashion blogs.

Ralph Lauren. Fashion giant Ralph Lauren was a pioneer in turning a fashion design label into a lifestyle brand. Through aggressive advertising, he was not just selling clothes, he was selling an image: aristocratic, preppy, with a touch of the rugged West. He started a hunger for labels, as the public bought up anything with his polo player logo, especially his iconic short sleeve mesh shirt, introduced in 1972. And through numerous licensing agreements, consumers could own a little piece of luxury, even if it was just a pair of socks or a towel with a polo player on it.

Donald Fisher. With his wife Doris, Fisher opened a little store called Gap in 1969 that would grow to become an American institution. While Gap popularized khakis and casual Fridays, its legacy is much more far-reaching: Gap has become the epitome of the "mall store" concept, in which no matter what city consumers may be in, they have the comfort of knowing that the Gap store there is just like the one in their hometown. Practically every clothing retailer has followed this business model, resulting in a fashion landscape that is rather homogenous throughout the country.

Anna Wintour. Considered one of the most important, and intimidating, people in fashion today, the Vogue editor-in-chief since 1988 is known to set trends and anoint new designers. If Wintour puts a designer in her magazine, the implied endorsement can make his or her career. Because of her influence, John Galliano became the head designer of Dior, and Brooks Brothers collaborated with Thom Browne. Her clout in the current fashion scene is simply unrivaled.

Although this list of influential figures is short, the fashion school history annals could provide hundreds of additional names of people who have influenced the way we dress. Our hats are off to all of them.

Fashion Careers - Job List in the Fashion Industry

2011-11-07T14:36:00.000-08:00

A career in the fashion industry sounds glamorous and lucrative. Have you consider getting into the fashion industry, but might think that you cannot manage it? There are so many different roles and positions that you can play in the fashion world. One does not necessarily be a fashion designer but still be able to have a very success career in the fashion industry.

Being able to make a living with things you like is always enjoyable. If you are a fashion fan and love to see beautiful clothing, accessories or sketches around you, you should consider starting a career in the fashion world. Below are some key roles in the fashion world where you can take part in - from design, production, marketing, to many more.

Designing
This is one of the most high profile jobs in the fashion industry. Designers are responsible for conceptualizing their ideas on trends and realizing them on their final products. Designers can be employed by companies which own a group of designers, or work for their own brand and production line, or, even as a freelancer providing designs for difference companies.

There are several types of fashion designers:

1. Apparel designers: Obviously these are clothing designers, ranging from lingerie, sports wear, casual wear to high fashion couture, for men, women and kids.
2. Footwear designers: They design footwear for men, women and kids from a style point of view, as well as from a foot-health's perspective.
3. Accessory designers: Accessories has a broad definitely - from handbags, hat, eyewear to gloves, scarves and jewelry pieces.

Production
Production involves the sampling of garments and accessories until producing the final pieces that would deliver to shops and customers. This massive work involves a team of various professions:

1. Merchandiser: Merchandisers play a key role in the production process of a fashion product.They are responsible for buying raw materials for production, selecting fabric, textiles and trims. They have to make decisions based on pricing, quality and latest trend and innovation of raw materials.

2. Technical Designers: Technical designers are the one responsible for doing fittings during the whole sampling to production procedure. They might not be the one who designed the garment but are the experts in providing alternative to the garment to improve the fitting of garment.

3. Pattern Makers: Pattern is the basis for a garment to be sewed. Pattern makers produce and maintain patterns for garments that designers have sketched out. Pattern makers are key persons in realization of a garment.

4. Pattern Graders: The sizing of garment starts with the pattern grading. Pattern graders are experts in creating size specifications for different sizes. They are vital persons in for any fashion brands, as a consistent sizing across products can maintain customer loyalty and confidence.

5. Fitting Models: Ultimately garments and footwear are made for putting comfort and style together. Fitting is a crucial part in fashion industry and the most precise fitting is to use model as the body for fitting.

Many companies have their own dedicated models for fitting their lines, who has the exact sizing measurement the brand requires. Sometimes you would see ads looking for sampling models, from kids, men, women to plus size models.

6. Quality Control Specialists: Quality control is of top importance for any sort of products, and is no exception in fashion industry. Quality control specialists look at the quality of raw materials, like peeling, shrinking and color fading of textile and overall quality of a fashion item, for instance, the overall assembling of an accessory item.

7. Planners: Fashion planners coordinate closely with designers, merchandisers and buyers to decide the production plan for the coming seasons. They look at both production and marketing side while paying close attention to the latest fashion trend.

Marketing
Marketing is as important as making a perfect piece of fashion item. Whether it's marketing in a wholesale or retail side, people in fashion marketing bears the mission of promoting the fashion item into this fast changing world.

1. Fashion Buyer/ Retail Merchandisers: Product merchandisers are the ones who buy ready-made products to be sold in a shop like department stores. These merchandisers conduct researches and analyze market trend, the relative customer wants and stocks. They bear huge responsibility in terms of profit making, since having the eye to buy the right product for sales can make a difference in revenue.

2. Showroom Sales Specialists: Some brands own their showrooms, displaying their collection for fashion buyers (wholesalers) to make their orders. Compared with retail sales, showroom sales specialists should know their seasonal returning customer better and be able provide detailed information on the selling collections.

3. Retail Store Manager/ Boutique Owners: Retail shop manager, sales and boutique owners are the first line personnel facing retail customers like you and me.

Other Fashion-related Professions
Besides in the field of designing, producing or marketing a fashion item, one might be attracted by other positions like as a writer of fashion magazine, online blogs and fashion event management etc. Below is a list highlighting the other possible jobs related to fashion industry:

1. Fashion Writers: Writers or freelance writers can write for magazines, online blogs or sites on reviews, trends and recommendations. Fashion writers can also develop into fashion magazine editors.

2. Personal Stylists:Some department stores provide personal styling services while some private customer would employ personal stylist giving them recommendations in personal styling.

3. Fashion event Management/ Public Relations: There are nameless fashion events which requires professional public relations and event management personnel to take care of. There are PR companies specialized in holding fashion related events.

Grasp the Opportunities!
Besides the above mentioned careers in the fashion industry, there are still many other opportunities like photographer, costume designer and catalog/ fashion show models, etc. One of the most reachable way to keep yourself updated with job opportunities and fashion trend is to be active in fashion forum and subscribe to fashion magazines.